We'll look at the fonts, sure. I wasn't sure myself, but they do look quite pretty.
The notion is to turn journalists into TechCrunch by building a brand around them. This is version 1.0, in that we're trying to attract a community and more journalists so that we can grow to be THE place to go to for news, and to make names of our journalists.
Ah ok, I understand a little more now. Seems like starting with a narrower focus would be good though - being the place for movie reviews, or science news, or politics etc is probably an easier starting goal than trying to be THE place to go to for news.
There's so many places to go for news online now it's kinda overwhelming.
The notion is to turn journalists into TechCrunch by building a brand around them. This is version 1.0, in that we're trying to attract a community and more journalists so that we can grow to be THE place to go to for news, and to make names of our journalists.