Obviously they're fucked. Luckily we are still in the hardware design phase, otherwise we'd be even more pissed.

I don't think anyone built a product with enough volume that Intel would reconsider the discontinuation.

Long-term component availability is a major issue for hardware products. Discontinuing a product basically over-night is not a nice move from Intel and I hope people will remember this when Intel launches their next IoT/robotics product.