We have a user on one of our games who repeatedly reposts his review every few days complaining about not making it into the high score list (top 100). He even lists the scores he has gotten that didn't go in. This is all despite the fact that all of his scores are lower than the lowest high score in the list! I think we have even posted reviews to try to explain this to the user and to get him to e-mail us at the support address but he hasn't done that or stopped posting his review.
I think iOS (and Android) needs to make it easier to interact with customers and address their issues in the market. There could simply be another section besides comments called "feedback" or "support". In this section, your posts are only visible to the devs (and I guess Apple) and you can maintain an ongoing thread of replies to a post. This would allow users to give feedback and receive support without filling the reviews with bullshit, and without having to e-mail the support address (and thus give out their e-mail).
Better: With a business review site I worked on previously, we tinkered with a system that allowed business to openly respond to reviews. It worked really well. It gave the other side of the story and provided a LOT of engagement with the user. I believe yelp has adopted something similar now.
We tried it with a private system (rebuttals not viewable by the public) and a public system. The private system showed FAR less engagement in terms of the business and the user working out their differences. When it was all done out in the open the users seemed much more willing to engage with the business owner. In our test greater than 70% of the conflicts were resolved. In private the number was much lower (I don't remember the exact number, but it was less than 40%).
I think iOS (and Android) needs to make it easier to interact with customers and address their issues in the market. There could simply be another section besides comments called "feedback" or "support". In this section, your posts are only visible to the devs (and I guess Apple) and you can maintain an ongoing thread of replies to a post. This would allow users to give feedback and receive support without filling the reviews with bullshit, and without having to e-mail the support address (and thus give out their e-mail).