> If you are starting a company that targets a two-sided market you need to figure out which side is the hard side and then focus your efforts on marketing to that side.
But if you get a bunch of the easy side, that will attract the hard side. You can do it either way.
Look at buyers and sellers. If you have tons of buyers, that will attract sellers. And if you have tons of sellers but no buyers, that will attract buyers.
I think a lot of times the "hard" part is a prerequisite for the easy part. Think of UGC sites - the hard part are contributors. Without contributors you can't even begin to go after readers.
But if you get a bunch of the easy side, that will attract the hard side. You can do it either way.
Look at buyers and sellers. If you have tons of buyers, that will attract sellers. And if you have tons of sellers but no buyers, that will attract buyers.