For sure. The thing is, Japan is very industrious and innovative in certain areas, it could have many more international players if it would push more abroad. Much of their services sector for example is almost purely concentrated on domestic market. Same goes for heavy industries, household devices and media industries, with some exceptions in gaming. Toto is a perfect example - they were 20+ years early in washlet innovation but never marketed them much abroad. There's a tendency of giving up after just timid marketing campaigns abroad I think. The most successful examples are mainly where they've built up foreign subsidiaries with a certain amount of autonomy, such as Honda & Toyota in US and Europe.