I have a suspicion they A/B test the little things, like is it better to show the price in dollars or the local currency, and is it better to have a 'add to cart' or 'buy it now' button.
They miss the big changes like 'shall we show all the products in a 3d immersive VR gallery' or 'make a site which downloads all data and works entirely offline'.
Those big changes might usually fail, but if you never try any of them, you'll end up with a site that looks and behaves like it's from the 1990's, while the rest of the world has moved on.
They miss the big changes like 'shall we show all the products in a 3d immersive VR gallery' or 'make a site which downloads all data and works entirely offline'.
Those big changes might usually fail, but if you never try any of them, you'll end up with a site that looks and behaves like it's from the 1990's, while the rest of the world has moved on.