so in otherwords, in the sensationalist rabble rousing manner of NYT, we should have an article about how nefarious newspaper companies applied their marketing wizardry to manipulate people into being tracked by ads

Well it's your personal responsibility to protect yourself with NoScript or Greasemonkey.

The point is that these same newspapers are aggressively promoting the idea that personal responsibility is not in the hands of the individual.

Whose personal responsibility is it to protect the un-savvy?