Are you disagreeing with the argument in the article? Or is this just a comment on FB in general.

I agree they’re doing bad stuff but I think the argument in the article makes a very good point about how they used to be good at handling PR for their evil and getting away with it and now they seem to have lost that touch.

I doubt the level of evil has changed dramatically in the last 18mo but the PR reactions have.

Yup.

> something noticeably changed. They got combative. They got sloppy.

An interesting take, whatever you think of the underlying merits of the company and the complaints against it.

In fact, unless you think that the company was better before and is worse now, it should be striking how much the narrative has changed without any underlying change.

Could be both. Ultimately PR is ineffective when the level of issues outweigh the amount of damage control PR can contain