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Notion gives you a number of options for structuring data (tables, datatypes, formatting) and collaborating (great comment/tagging system + nice doc hierarchy). As a builder I have to say that it's a really nice product. The interaction design is extremely good, but.....

IMO the biggest issue with these sorts of better-mousetrap documents/business tools is that they add another application to your organization. They're almost all slightly better than Confluence/GSuite (and I say that as a GSuite fan), but my team already runs our SSO/Email etc through GSuite and our issue tracking through Jira. Even with better functionality, maintaining another tool can turn the value proposition negative for scaling companies due to time spent on enablement, vendor negotiation, change management, wrangling of docs, security, etc.

Of course, these products like to sell/market via guerrilla, bottoms-up strategies propelled by their great design and natural appeal: the people introducing them to organizations are typically insulated from the negative logistical externalities. This allows them to dodge a top-down procurement process that would have much higher requirements. There's a whole organizational question of whether it's best for your company to accept new bottoms-up tools that incrementally improve efficiency, or accepting "worse" tools that simplify the overall logistics of running a team.

Fwiw my team also used Dropbox Paper in the early days of the product, and the story then was quite similar to Notion (we weren't customers of Dropbox's storage product).



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