Furthermore Apple implies that they uncovered the but themselves.
The reason the iPhone stores so much data is a bug we
uncovered and plan to fix shortly (see Software Update
section below). We don’t think the iPhone needs to store
more than seven days of this data.
Again, Apple's use of language is interesting. The phrase, "the iPhone needs to store" is based on functional criteria rather than the economic value which can be garnered from storing and datamining the level of information currently gathered in the crowd sourced database.
I found the language interesting too. It's subtle but exactly the same "you're holding it wrong", refusal to really admit wrong or truly come clean attitude that they displayed with the antenna saga.
It's a very interesting comparison as well with Google who (for example) with Buzz and the Wifi sniffing incident did complete and total mea culpas without reservation. It didn't particularly seem to help Google in those cases so it's hard to argue that Apple needs to do the same, but I do feel they would be better off with a simple and direct "sorry" and a promise to do better rather than a "oh it was just a bug, and we found it ourselves anyway, and by some definitions you're all wrong anyway so there!".
Furthermore Apple implies that they uncovered the but themselves.
Again, Apple's use of language is interesting. The phrase, "the iPhone needs to store" is based on functional criteria rather than the economic value which can be garnered from storing and datamining the level of information currently gathered in the crowd sourced database.