> I don't think anyone expected them to just flip the switch and do that without a reasonable (maybe to just them?)

No more than anyone expects a heroin addict to stop cold turkey. The problem is Google isn't stopping or giving people the option to opt out, they are just changing tactics slightly.

This also doesn't really talk about how this data gets integrated into the rest of the profile Google has built and will continue to build on users (without their permission) based on their search history, mapping, email, etc.

Google isn't