Having an option to target by FLoC would make a lot of sense, yes! (Not sure wha... | Hacker News

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		jefftk on Jan 26, 2021 \| parent \| context \| favorite \| on: Google has been testing a replacement for third-pa... Having an option to target by FLoC would make a lot of sense, yes! (Not sure what you mean by "using known identifiers")

fumar on Jan 26, 2021 [–]

Doesn't DV360 default to using IDs or cookies etc for targeting today? Those are user known identifiers. I am trying to wrap my head on how FloC would be used by advertisers since the world is not all FloC enabled and cookies are still around.

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