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The percentage of film options that get developed and then released is tiny. Rights being acquired doesn't mean much by itself, so I wouldn't hold my breath waiting for this movie to be made.


chances are that they are just hedging their bets, in case the site gets facebook big...then they can release the movie and make a killing


Yes, that's generally how options are used. They're cheap and grant you the development rights for a period of years. So, you block competitors from getting those rights, while having the option to develop them yourself.




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