True, but any handwritten note from someone you don't know is already suspect or garbage, and in no likely future will every ad be handwritten. I wouldn't call a 2 second glance as I filter mail to throw in the recycle bin "costly" per-se, and I don't know how the mail sorters at the post do their job. I can't speak on laws as I am unaware of them.
If you are using a direct mail campaign from a company they probably would know which addresses not to bother with anyway due to the no junk mail stickers (although that may be giving them too much credit) and would operate within the law.
Anyway, I don't want to try and defend "spam", the more you get, the more it sucks for everyone, but at the same time, I don't feel bad about what this guy did and as an entrepreneur trying to make a living. Maybe other people get way more junk mail than I do, but at 0-3 items a day, more on the 0 side, it just seems trivial and a non-issue and it won't scale into as big a problem as digital spam due to the costs. It's more like a clever hack, because who actually uses mail, that's so analog and back2basics.
I've got an axidraw and a laser cutter and can program and I'll be damned if I try to go through that much effort to make what he made, it just seems like a nightmare to me, but he was creative and looked like he had fun and did some really hacky stuff, so props to him.
If you are using a direct mail campaign from a company they probably would know which addresses not to bother with anyway due to the no junk mail stickers (although that may be giving them too much credit) and would operate within the law.
Anyway, I don't want to try and defend "spam", the more you get, the more it sucks for everyone, but at the same time, I don't feel bad about what this guy did and as an entrepreneur trying to make a living. Maybe other people get way more junk mail than I do, but at 0-3 items a day, more on the 0 side, it just seems trivial and a non-issue and it won't scale into as big a problem as digital spam due to the costs. It's more like a clever hack, because who actually uses mail, that's so analog and back2basics.
I've got an axidraw and a laser cutter and can program and I'll be damned if I try to go through that much effort to make what he made, it just seems like a nightmare to me, but he was creative and looked like he had fun and did some really hacky stuff, so props to him.