If I counted correctly, 8/10 of the selected submissions specifically mention the iPhone and the macro feature by name. Same with the comments on different submissions.
Okay, okay, I know, it's Apple, this is a marketing campaign.
I guess next time, I'm going to take a photo of the contents of my fridge, with the caption:
"Every morning, when I check my new iPhone 14 Pro Max Plus, I'm filled with a sense of inspiration. The new Wake Up feature really gives me a boost of energy, even on cloudy days like when I took this photo of an avocado. The deep, dark green of the rind reminds me of the striking new Alpine Green color of my new iPhone 14 Pro Max Plus, and the texture couldn't be more vivid than shot by the new Macro+ Holographic Lens."
> If I counted correctly, 8/10 of the selected submissions specifically mention the iPhone and the macro feature by name. Same with the comments on different submissions
The contest was only open to photos taken from an iPhone. This is mentioned in the heading, sub-heading and opening paragraph.
"It's your first day of school Jimmy, show me that smile! You know it's going to come out great on the iPhone 16 Ultra Max, thanks to it's advanced computational photography and new Neural Merge technology! I can even switch it over to the new Pro Portrait mode for a better digital Bokeh on the bus."
- A future excerpt from the Federighi household, probably
I didn't even read the text. I just noticed that plants and water seem to be huge winners. The one that wasn't a plant or water was "sea glass" so... still water. Next time try flowers and water.
Okay, okay, I know, it's Apple, this is a marketing campaign.
I guess next time, I'm going to take a photo of the contents of my fridge, with the caption:
"Every morning, when I check my new iPhone 14 Pro Max Plus, I'm filled with a sense of inspiration. The new Wake Up feature really gives me a boost of energy, even on cloudy days like when I took this photo of an avocado. The deep, dark green of the rind reminds me of the striking new Alpine Green color of my new iPhone 14 Pro Max Plus, and the texture couldn't be more vivid than shot by the new Macro+ Holographic Lens."