I like positively middle class factory produced Global knives. That said, to me, this movement is just an extension of the "Home Depot"/DIY effect --nothing more. It's not egotistical whites or egotistical Japanese who make hand-crafted goods only because they can afford to. It's people who enjoy craft for the sake of craft, rather than a show of superiority.
Yea, I identify with the guy, and as best I can tell he just enjoys his newfound craft. For someone like that, selling your work provides you two things- validation when other people like your work, and money to keep doing what you love doing.
>selling your work provides you two things- validation when other people like your work, and money //
The knife maker in the video actually stated that one reason he targeted the professional kitchen workers was that he wanted his products to be used and not just stuffed in a show case some where. You could add this in to "validation" but I think it misses the point here, given that he was equally encouraged that people loved his knives even if they bought them to be show pieces.
Making something that helps someone else to be productive is a great thing.
If you want to go beyond (upper-middle) class with Global, you can go to Japan to buy the only-in-Japan Global-Pro line. It's hardened more (and thus more prone to chipping or breaking if abused), but even better than the regular Global series for most kitchen tasks.