May be some open-source software becomes notable without any marketing or sales, but I constantly see a lot of very conscious effort by FOSS maintainers to popularise their work. They go to meetups, do talks, post on twitter and HN. And yet the most that majority of them can hope for is getting a boost to their resume and being hired as a distinguished staff/principal-level engineer somewhere because of their open-source clout.
May be some open-source software becomes notable without any marketing or sales, but I constantly see a lot of very conscious effort by FOSS maintainers to popularise their work. They go to meetups, do talks, post on twitter and HN. And yet the most that majority of them can hope for is getting a boost to their resume and being hired as a distinguished staff/principal-level engineer somewhere because of their open-source clout.