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Unfortunately for DDG, those habits need to be taken into account seeing as they're the underdog. When getting people to change to a new interface, the process should be as painless as possible to prevent resistance.

The other day, I went to the kitchen to eat an orange. After a moment, I changed my mind because I didn't feel like peeling it. I quickly realized that it was silly to let 10 seconds of work prevent me from enjoying what I wanted, but that is the power of even the smallest obstacle.



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