There's a ton of both. And there's a consumer problem where it's slow and painful and most importantly - expensive in the most valuable commodity, time, to do the research on products.

America is built on the assumption that people have agency to make choices. We have been robbed of that time and agency by the deluge of things competing for our attention, but also by the amount of things that we need to think about. There should be economies of scale - it shouldn't matter which toothpaste you buy, because journalism should keep them honest, but it doesn't because there's too many options for that and they're all corrupt.