Almost more than their products, they're known for their very vocal broadcasting against the standard startup focus of investments, valuations, exits, etc...
Their books "Getting Real" and "Rework" represent their bootstrapping, sustainable-business values - they're not timid in speaking out against the nonsense of the modern startup conventional wisdom.
Personally, I think it's a very refreshing and empowering voice for entrepreneurs. It's not without controversy though, so dig in to their content for yourself to make your own judgement. (FWIW - "Getting Real" is a free PDF out there somewhere. I recommend it, though others may or may not.)
Almost more than their products, they're known for their very vocal broadcasting against the standard startup focus of investments, valuations, exits, etc...
Their books "Getting Real" and "Rework" represent their bootstrapping, sustainable-business values - they're not timid in speaking out against the nonsense of the modern startup conventional wisdom.
Personally, I think it's a very refreshing and empowering voice for entrepreneurs. It's not without controversy though, so dig in to their content for yourself to make your own judgement. (FWIW - "Getting Real" is a free PDF out there somewhere. I recommend it, though others may or may not.)