I'd love to know how many of these selling techniques get exported overseas. I'm non US resident, I think quite a few because when we got our prior car we had a very heavy sell on post-price extras from "another company" which appears to be a sub lease in the same dealer, making vig on the special car finish coatings and window tinting.
Finance lies at the heart of this. I am sure a savvy cash buyer, or one using a bank loan pre approved not through the car company can do better but the point of the article is they know how to exploit young, naieve and keen buyers. People who don't have that cash, or pre-approval, and who will believe a trusting, smiling, wide eyed adult.
Net present value and delayed gratification/cost are a thing. We're chimps. We want the two bananas now, not a banana tree for life.
> We want the two bananas now, not a banana tree for life.
As the saying goes, a banana is hand is worth two on the tree.
Seriously though, car sales is cut throat and it's do or die. The people who walk in there thinking they are going to be the "good one" are out the door in a minute.
In this day and age, it stuns me how many salesfolk don't understand that women make 75%+ of all significant purchase decisions in a family, and in my family is the principle and good driver: I can drive, she's a natural. They've lost sale because of treating me as the buyer, looking at cars. The clues were all there.
Finance lies at the heart of this. I am sure a savvy cash buyer, or one using a bank loan pre approved not through the car company can do better but the point of the article is they know how to exploit young, naieve and keen buyers. People who don't have that cash, or pre-approval, and who will believe a trusting, smiling, wide eyed adult.
Net present value and delayed gratification/cost are a thing. We're chimps. We want the two bananas now, not a banana tree for life.