For example, giving consent should be the same difficulty as denying it. So one click consent means there must be also one click non-consent. But this is policed very poorly.
I think they should just ban adtech altogether, at least any form of targeted advertising, individual pricing (which is already illegal in many EU countries) and ideally also deep market research.
For example, giving consent should be the same difficulty as denying it. So one click consent means there must be also one click non-consent. But this is policed very poorly.
I think they should just ban adtech altogether, at least any form of targeted advertising, individual pricing (which is already illegal in many EU countries) and ideally also deep market research.