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Meh, not much substance here. A bit of marketing speak, "razor-focused" etc.

I wouldn't mind some details about how they excel, why they built those features in, when they realized each feature was the next critical step, etc. That would make for interesting reading, and I assume "Aaron Levie, CEO and Co-Founder of Box.net" has knowledge to explain it all.

Here's hoping we get to read about that next!



True, to the HN crowd, there's not much substance, as we want details. But for the average consumer of the types of services Box.net is offering, this seems like a great marketing move to me.


Under no circumstances is the average consumer going to believe that "box.net" is a safer bet than HP, even if that is in fact the case.


Excellent point. I should start thinking through these comments...


tptacek makes a good point, as do you ryan. I suppose I had assumed we were the target for this post, not "the average consumer".

If I was right, I think my point stands. If not, tptacek's likely right, though perhaps it may lay the seeds of confidence in box's readership.




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