I'm one nerd, and I know a solid two hundred plus people in real life that asked me what the Instagram thing was all about because they had heard about some stuff and needed clarification. I won't run through what I talked to them about but I can assure you, it is not just nerds and geeks that care about this stuff. The key difference why I got 200+ people IRL asking me questions about Instagram? Because I am patient and can explain things in layman's terms. Non-technical people won't ever ask someone that assumes they don't want to know these things questions regarding these things.
Dude you just assumed on me. I just dislike when people post bogus articles like this on hacker news. Completely unfounded data. You assumed this data was because of the TOS and so did CNBC to get more page hits. Yes I asked many people who didn't ask me, and they didn't think much of it.