"To continue with your apple market example, you could try to charge $2 or more per apple, but pretty soon other people will realise that they can employ their own staff to run an orchard and deliver apples to the same market at a marginal cost far less than that, and competition will drive the market price back down."
Unless I reinvent the market and brainwash you that my Apple is like no other and it's worth selling your kidney for it. This way I'll grow my Apple company to record high stock prices and I'll sue any other kind of vegetable sellers. You'll think you'll figure out a way to beat us in the end, but the truth is that pretty much everything (even the Jobs) will be ours eventually and everything you ever dreamed to afford will be ours to give.
Unless I reinvent the market and brainwash you that my Apple is like no other and it's worth selling your kidney for it. This way I'll grow my Apple company to record high stock prices and I'll sue any other kind of vegetable sellers. You'll think you'll figure out a way to beat us in the end, but the truth is that pretty much everything (even the Jobs) will be ours eventually and everything you ever dreamed to afford will be ours to give.