Motorola is not a "hip" or "young" brand. IMHO they should try easing into a new self-image a little more slowly. This seems a bit Ballmer-esque ("GIVE IT UP FOR ME!" / the dance monkey boy video).
Really? I thought their whole "Hello, Moto" campaign was along these lines. Not sure how "hip" or "young" it was... or this one for that matter. But I know lots of "unhip, unyoung" people that still drop a TWSS almost daily.
"TWSS" is still a pretty popular (but pretty over used) thing. So I don't really see the issue there.