Looks interesting. I'd like to learn more about your business plan. I DO NOT like the product name. (It's not Teletubby bad, but it's not optimal either.) I think I have a better name for you. Email me.
Two other thoughts based on a quick glance at your site:
1. "shortcomings" has one 'm' (About PikLuk)
2. Testimonials from guys names "Joe Bob" sound fake ;-) Just 'Joe Larson' might be better. Similarly, if you can only use the first name of a person providing a testimonial, you should add other descriptive info (such as 'mother of adorable 9 year old Susie" or something.) It is a small thing, but it adds a psychological weight to your testimonials. There are tons of little odd marketing tricks that have been studied and shown to increase conversion rates. That is one of them.
