Experience did make Toyota the company it is now. If you read about LEAN, it is all about learning from what you do, and performing constant variation to see if you can do things better. it is NOT about "disregarding that experience."
The present shape of the auto industry is complex, and not simply attributable to the hubris of its leaders. The outsourcing of parts manufacturing, a labour union that is too strong, a lack of funding for attractive design, a government that offered too many protections, and last but not least, the entitlement culture of the american auto industry.
The American auto industry was not competitive. I am not suggesting it was easy to make money, I am suggesting that we simply did not keep up the hunger for "new & better". To say that is merely the product of age and experience is foolhardy at best.
The change to LEAN and JIT production was a radical new way to produce cars. That's what I meant by disregarding experience, not that they are completely fly by the seat of their pants all the time. They completely revamped what it meant to be an automobile manufacturer by trying a new process they had no experience with. They realized experience isn't a goal in and of itself and that sometimes it can be a hindrance.
The present shape of the auto industry is complex, and not simply attributable to the hubris of its leaders. The outsourcing of parts manufacturing, a labour union that is too strong, a lack of funding for attractive design, a government that offered too many protections, and last but not least, the entitlement culture of the american auto industry.
The American auto industry was not competitive. I am not suggesting it was easy to make money, I am suggesting that we simply did not keep up the hunger for "new & better". To say that is merely the product of age and experience is foolhardy at best.