It is important not to confuse the process with the product. 99% of good ideas do not come out as fully formed gems. Most of the time it takes collaboration with a group of trusting partners to nurture the thing into something good.
There's a point in time where you have to look at all the things that are being pitched, and think about it objectively in terms of what will work and what won't, but if that's the first step then what your really doing is looking at the steel ore that's being shipped to the auto factory and saying 'this isn't a BMW, throw it out'. Which turns out to be a great way of not making anything.
There's a point in time where you have to look at all the things that are being pitched, and think about it objectively in terms of what will work and what won't, but if that's the first step then what your really doing is looking at the steel ore that's being shipped to the auto factory and saying 'this isn't a BMW, throw it out'. Which turns out to be a great way of not making anything.