For one, everybody who designs the original HTML to be templated. Some start with a PSD and then do a full HTML page, others start directly by doing a full HTML page. Only AFTERWARDS its made into a template.
Second, ever since Enhydra (Java) and TAL (Zope) at least, there have been template engines that use full, plain, HTML code, marked with special attributes (repeat, inject value here etc).
For one, everybody who designs the original HTML to be templated. Some start with a PSD and then do a full HTML page, others start directly by doing a full HTML page. Only AFTERWARDS its made into a template.
Second, ever since Enhydra (Java) and TAL (Zope) at least, there have been template engines that use full, plain, HTML code, marked with special attributes (repeat, inject value here etc).