People A/B test the colour of a button to try to improve conversion rates.
With the Dungeon Keeper example we have one button leading directly to the play store rating system, and another button that adds several steps to that process.
Which button do you think results in more ratings at the play store?
It is a deliberately chosen ploy to manipulate the ratings. It is scummy. Email feedback from uses can be achieved in some different way.
"We'd love it if you would rate this game [go to playstore]
And we really want to hear from you if you're having problems or have ideas for improvement[send us email]"
With the Dungeon Keeper example we have one button leading directly to the play store rating system, and another button that adds several steps to that process.
Which button do you think results in more ratings at the play store?
It is a deliberately chosen ploy to manipulate the ratings. It is scummy. Email feedback from uses can be achieved in some different way.
"We'd love it if you would rate this game [go to playstore]
And we really want to hear from you if you're having problems or have ideas for improvement[send us email]"