Okay, when people want to be #ironic or don't care about reaching beyond their followers, we probably don't have much for them. Still, if they want to track hashtags associated with a topic, product, event, brand or hashtag they know, our Alerts are a must.
But for those actually making money or waves in Twitter, people actually want to stop guessing, and go with our grading.
I've recently joined RiteTag on their PR/Marketing team, and I understand where you're coming from. Many users on Twitter use it primarily to connect with friends, however, there are also countless users that work in PR/Marketing and other sectors that would have a need to connect with their customers as well as reaching to a larger audience. Since you can also search hashtags now on Google, keeping track of hashtags related to your topic of interest can be helpful!
Yes, and many people set up a column in Hotsuite/Tweetdeck/etc. to track a few hashtags passively. When someone's using #ritetag or #startuplife, #hashtagmarketing, I see it this way.
