This is something I've been harping about for a long time. Apple is a _user experience_ company, not a hardware or software company (perhaps they're the only UX company out there).
There's an old saw about the railroads getting killed by the tractor trailer in the 20th century because they thought they were in the railroad business, when in fact they were in the transportation business. This time, Apple knows exactly what business it's in, while the competition seems to have no idea (compare the highly-curated experience of shopping/buying/shipping/using an Apple product to the Android or Lenovo analogue).
There's an old saw about the railroads getting killed by the tractor trailer in the 20th century because they thought they were in the railroad business, when in fact they were in the transportation business. This time, Apple knows exactly what business it's in, while the competition seems to have no idea (compare the highly-curated experience of shopping/buying/shipping/using an Apple product to the Android or Lenovo analogue).