It is intended for non-developers so that they can integrate their workflow with developers working on the same content. It can be used by multiple persons of course but it's not generally targeted for people developing apps or for replacing git.
Here's the use case I have in mind: let's say I'm a programmer extending a game [1] built on Undum [2] engine, together with a writer who is writing a story at the same time [3]
If you work on the same file the content will get versioned like it would when you use command line git. Also you will get some sort of accountability for changes.
